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Max Berlin, President and CEO

To say that Max Berlin, President and CEO of MeasureComp, grew up in the retail flooring business, is to state the obvious. The son of the founder of New York Carpet World, Max brings a lifetime of floor covering knowledge to MeasureComp. After graduation from Yeshiva University in New York City, Max joined New York Carpet World and worked his way up through the ranks. After 5 years of selling flooring and learning first hand what it takes to complete the installation, he helped form MeasureComp. His vision for MeasureComp is to provide flooring retailers with the best outside measuring service in the industry.

Steve Friedman, Chief Information Officer

With a B.SC from Northwestern University in Computer Engineering, specializing in computer architecture and software engineering, Steve has been continuing his education with a Masters and Law Degree pending from the University of Michigan; therefore, it is no surprise that Steve Friedman is MeasureComp's Chief Information Officer. As a computer consultant/software engineer to Motorola, IBM, F&F Realty, and New York Carpet World, Steve became the logical choice to lead the development of the software program that is used by the MeasureComp technicians. Steve assembled a team of software engineers that spent years perfecting the program that now gives MeasureComp's customers error free calculations plus a complete materials list including the doorways and cut lists for the entire job. Steve is always looking to upgrade the program to provide retailers with the latest in computer technology.

Avi Smith, Chief Technology Officer

With a Computer Science degree from the University of Illinois, and expertise in database and web technologies, Avi is a welcome addition to the MeasureComp team. Avi spent several years working for one of the largest market research companies in the country, developing custom software and database solutions for client projects, clients such as Ford Motor Company. With over 8 years of web development experience, and certification in Oracle Database Administration, Avi moved into the world of technology consulting. Consulting for Fortune 500 companies, Avi gained valuable project experience that MeasureComp will surely take advantage of.

Andrew Antonucci, Vice President of Operations

Andrew Antonucci comes to MeasureComp with a lifetime of retail and flooring product knowledge. Andy began his career with K-Mart Corporation in the flooring retail division, before joining New York Carpet World where he spent his next 22 years in sales and management positions. It was at NYCW where Andy gained the skills and knowledge of the floor covering industry. Andy is now with MeasureComp managing the day to day operations from measuring to the calculation application and quote building.

Jim Christley, Vice President of Business Development

Jim Christley brings real life experience to his position as Vice President of Business Development for MeasureComp. He began his flooring career in management for Color Tile, and soon was promoted to Regional Product Training Manager. Jim left Color Tile to join Shaw Industries where he was the Regional Supervisor for Estimators in charge of hiring and training all new estimators and managed Shaw's closing in the home program. In 1998, he moved to Michigan to help rollout and develop MeasureComp as the nation's leading measure service. As Vice President of Business Development, he coordinates development of all new programs for existing and new business ventures from the MeasureComp perspective. Jim has a B.A. from Grove City College and has extensive knowledge in blueprint development and translation, which he has put to use every day at MeasureComp.


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